Brand Activation Ads | Consumer Insights
Copywriter: Kevin McGraw
Creative Director/Art: Elisa Ivany
Production: Sarah Elwyn
When Corn Products International purchased National Starch, “Ingredion” emerged to set the bar high as one of the world’s preeminent ingredient companies. Once their newly minted brand had been established and launched, it was time to propel it to activation in the marketplace.
Communicating in a dynamic environment requiring vast customization options, we offered an innovative two-pronged approach. The first series focused on key consumer insights Ingredion’s food and beverage manufacturing customers had to address to succeed.
Brand Activation Ads | Food & Beverage Application
The second brand activation approach decidedly honed in on specific food and beverage product application areas such as dairy, bakery, confections and more.
Both approaches served up snappy, alliterative headlines and benefit-driven storytelling framed by tasteful, eye-catching art direction. The ads clearly reflected Ingredion’s brand, expertise and unique understanding of the myriad challenges their customers faced.