b2b Integrated Trade Show Campaign
Copywriter: Kevin McGraw
Art Director: Joshua Schober
Created for the Association of Equipment Manufacturers (AEM). The excitement and value of CONEXPO-CON/AGG, the largest construction show in North America—staged once every three years in Las Vegas—is driven and supported by an integrated marketing campaign including print, email, direct mail and more.
Registration brochure, “Drive Your Business,” features incentive designed to increase advance bookings of attendees for the event. During extremely challenging market conditions, spread ad, “Don’t Just Get By In This Economy. Own It,” further enhances integrated b2b campaign.